Rap music’s best friend, materialism, is back in the spotlight, again…
Socialite Rap© (which is commonly confused with “money music”), in short, is rap music made by millionaires – for millionaires – & no matter what they say, they don’t care how you feel about it. (Especially if they’re turning a profit by selling “music.”) Spin the proverbial bottle, & it’ll land on any random rapper who brags entirely too much about what they
may or may not own. However, Socialite Rap is different because the song’s author is not bragging per se, but rather being brutally honest about their lifestyle. Often times a hearty “fuck broke niggas” is thrown around to assure that the listener stays in his or her place. Have you ever thought about how that makes you feel? Probably not, because regardless of the spin you use, those guys have lives that makes ours look small by the slightest comparison. & speaking for the average fan (if I may), I don’t mind that this is the reality of the entertainer/audience relationship, however, I don’t appreciate it being thrown in my face, over a funky beat or otherwise.
Without making this about Kanye-Z, I’d like to point out how avant garde they are, on a social level. Kanye West & Jay-Z had enough money to make sure that poor people couldn’t get their grubby paws on their record. & to complicate the matter – like sheep – the poor people supported that. This showed the record companies that a) people that can afford to purchase will purchase if they have no choice & b) the days of prominent artists willingly giving away music are coming to an end. I know enough about the record industry to know how much of a blow this could be to less-than-stadium-status rap cats who need that “free” publicity. Publicity that could possibly harm the labels’ revenues, which leads to things like blog shutdowns & FBI raids, but we’ll leave that for another day.
Rappers who make money music are, in most instances, all about the image, & that’s totally digestible to the thousands of people who don’t mind fictitious rap. Generally speaking, those types of “artists” are in the same fantasy world as their listeners, which may explain their popularity. But Socialite Rap doesn’t make mixtapes about riding through the ‘hood in luxury cars. Socialite rap rents arenas & charges $100 a ticket. Socialite Rap isn’t concerned with the streets, because they have people to drive for them, so to speak. Bryan “Birdman” Williams & Sean “Puffy, Puff Daddy, P. Diddy, Diddy, Swag” Combs don’t sit around laughing about sport scores
because they haven’t become bored enough to start buying teams. At the very least, they jokingly brag about how “poor” they are. Much like in the real world, Socialite Rap is not for those who can’t afford it, but if you happen to take part then that’s fine, too.
In the true sense of the entertainment business, if one isn’t pleased with the music, they can simply turn it off. But that’s not human nature. Speaking of which, it’ll be interesting to see the dozens of trends, ideologies, & references this “Watch The Throne” event gives birth to. (I call it an “event” because it is obviously deeper than rap.)